In the new edition, authors tom altstiel, jean grow, dan augustine, and joanna jenkins take a deeper dive into the exploration of digital technology and its. Advertising creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Strategy copy and design by thomas (tom) b.

Advertising Creative Strategy, Copy, and Design by Tom Altstiel

Tom altstiel, jean grow, marcel jennings. Advertising creative, fifth edition continues to weave discussions about digital messaging through every chapter. Advertising creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.

As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information.

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